College Loan Market is a revolutionary new approach to student lending which applies the concept of the reverse auction to a full range of student loans. Schools can replace problematic preferred lender lists with a school-specific auction, in which lenders compete by "bidding down" the cost of student loans. This application of competitive market principles assures that each individual student gets the best possible loan terms available to them, while allowing the school to get out of the business of recommending lenders. This is critically important, as it frees schools from the regulatory requirements, and legal exposure, surrounding the use of preferred lender lists.

Unlike comparison sites, the College Loan Market model provides private loan borrowers with accurate loan bids based upon their individual credit while employing a single credit inquiry.

School specific auctions are operated at no cost to the school, or the student. The lender who wins the loan business pays a small exchange fee to college loan market.

The best way to understand this new model of student lending is to view a sample user session. Click on the sample site link to check it out.